World Walking originally approached Inverclyde Health and Social Care Partnership and CVS Inverclyde with the idea for the challenge as they had existing relationships with both organisations. A small multi-agency steering group was set up to oversee the challenge. This included representatives from CVS Inverclyde, Inverclyde Health and Social Care Partnership, Inverclyde Globetrotters and World Walking. Other key partners were Inverclyde Council and the Inverclyde Leisure Trust.
The challenge was funded by Awards for All Scotland and Inverclyde Health and Social Care Partnership, which each provided £10,000. Among other things, the funding was used to appoint a part-time co-ordinator, who was managed by CVS Inverclyde.
World Walking set up a landing page for the challenge on its website which allowed people and groups to register for the challenge and log their miles walked. This page automatically collated the distances entered and displayed their contribution to the million miles target.
Distances walked (or ran, cycled or swam) could be logged on pedometers, activity trackers, mobile phones or the World Walking app.
The challenge was promoted using a mix of face-to-face engagement, social media, local press, partners’ networks and word-of-mouth. The co-ordinator visited local community groups, schools and workplaces to encourage them to take part.
Primary schools were encouraged to take part using their ‘Daily Mile’ distances to complete virtual walks on World Walking, including one from Scotland to Malawi created in collaboration with the Scotland Malawi Partnership.
Inverclyde Leisure agreed to promote and support the challenge. It used distance trackers installed on the cardiovascular equipment in three of its gyms to contribute to the challenge, as well as through one of its weekly ‘Fit for Life’ classes and one of its running groups.
Inverclyde Council helped organise communications around the challenge including a full-page advert in the Autumn 2016 edition of its own paper, In View, which is delivered to every home in the area. The Provost, Robert Moran, launched and fronted the challenge. The council also organised a celebratory event on completion of the challenge with all participants invited. At this, participating primary schools were given a trophy and community groups were given a certificate to recognise their contribution.