Another Story Map was produced to clarify proposed ward boundary changes, incorporated Esri’s
QuestionWhere survey app. It provided a direct means for citizens to comment on and influence council plans.
South Ayrshire Council also produced a Story Map which shows vacant land and derelict sites. The clarity of the information makes it easier for home owners and commercial organisations to recognise development opportunities, understand council policies and make appropriate planning applications that are more likely to obtain planning permission.
The hope is that this will assist in increasing the number of commercial, industrial and residential developments in South Ayrshire, helping to invigorate the local economy.
Enriched with quality imagery, the Story Maps help to promote South Ayrshire as a destination for visitors and support the local tourism industry. The council created a Story Map for the Open Golf Tournament, converting information from a dense 40-page Traffic Management document into a highly visual, interactive resource. It clarified how to get to the venue, where to park and how to use public transport and was viewed over 5,000 times in just two weeks.
They have also helped internal communications in the Council. This has improved employees’ understanding of corporate policies and procedures, contributing in some cases towards cost savings.
One example is the Story Map named ‘Better Mail Management,’ which shows employees how to handle mail and where to find franking machines - cost effective methods of sending mail.
Stewart McCall, Senior Systems Analyst at the Council said that the organisation ‘now have a rapidly growing portfolio of over 25 Story Maps that play a valuable role in improving communications with citizens, businesses and colleagues.’
He found the Story Maps helpful in ‘the tying together of maps, images and text, in one place, in an interactive format.’ He found that the description beside the map ‘makes it very clear what the map shows and why it is important, while the images draw people in and make the Story Maps compelling to view.’