The Air Quality Team identified data sets, historical mapping, scientific information and campaign materials that they wanted to share with the general public and they set up a working group with the GIS Team in IT and a digital communications rep.
Together they created the Story Map The Air That We Breathe. The process included a round of user experience testing with members of the public.
After some final tweaks the Story Map was embedded in air quality pages of the council’s website and launched with promotion across social media channels. The user experience testing had highlighted the Story Map as a useful resource for schools so there was also an article placed in the council’s Education Newsletter which goes out to all schools in the area.