Innovation Exchange

Demand Responsive Transport


Key activities

Benefits and impacts


Further Information

Demand Responsive Transport (DRT) has been used to replace high-cost, low-use bus services in rural parts of the Council area. DRT provides what the customer perceives as a taxi ride for a bus fare. The services are provided by a number of microbusinesses - small taxi and private hire car operators embedded within their local communities. Journeys are pre-booked through a Council booking centre and allocated to operators who provide the journeys.


Theme: Service Transformation

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DRT allows people in rural areas to make journeys at times which suit them, rather than being constrained by a few fixed-timetable bus journeys per day. Appointment times, connections with bus, coach and rail services, shop opening and closing times and work times can all be met.

DRT services are of particular benefit to young people, elderly people, people with disabilities and people on low incomes. Much rural employment is relatively low-paid, especially in the retail and hospitality sectors. Local people are therefore able to get to and from work without a felt need to maintain a car on a low income. Elderly and disabled people can live independently without depending on others for lifts and young people can socialise with friends in other communities and access facilities such as Mclaren leisure Centre. There are also economic benefits in helping to sustain local businesses - not only taxi and private hire car operators, but also widening the scope for rural businesses in general to recruit within local communities.

Flexibility is an important part of modern living. Users will respond to a service that helps them to do what they want when they want. There

must be a willingness on the part of service providers to embrace innovative thinking and identify and respond to social change.

Contact details:

To find out more about this case study, please contact:


David W Brown

Public Transport Project Officer

Stirling Council

01786 237505

Case study added to site: June 2016

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